badvocate

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English

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Etymology

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Blend of bad +‎ advocate

Noun

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badvocate (plural badvocates)

  1. One who engages in badvocacy
    • 2010, Antony Young, Brand Media Strategy:
      Taking such a transparent, honest approach can even provide "an opportunity to change a badvocate, into a potential advocate,” says Bough, as long as communications are authentic and sincere.
    • 2011, Clarke L. Caywood, The Handbook of Strategic Public Relations and Integrated Marketing Communications, page 151:
      In this case, a company ought to determine whether an individual who discusses company products is a valuable marketing resource (advocate) or a threat to the brand (badvocate).
    • 2014, Deborah Gonzalez, Managing Online Risk: Apps, Mobile, and Social Media Security, page 66:
      One type of badvocate, sometimes identified as a troll, is a hacktivist.