house brand

From Wiktionary, the free dictionary
Jump to navigation Jump to search

English

[edit]

Noun

[edit]

house brand (plural house brands)

  1. A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.
    Supermarkets are fighting national brands with house brand products.
    • 1998, Torsten H. Nilson, Competitive Branding, page 89:
      The house brand is one of the most traditional ways of branding.
    • 2008, John Winthrop Haeger, Pacific Pinot Noir:
      Having been around wine in college, conscious that norther Santa Barbara County was spawning vineyards and wineries with increasing speed, and looking for a creative way to have some fun, Ostini got the idea to improve the restaurant's unimpressive list of basic Paul Masson varietals with good value, local wine that — in an unusual twist on the "house brand" story — he would make himself.
    • 2009, Jennifer Maughan, 100 Meals for $5 or Less, page 9:
      It makes no budget shopping sense to buy condensed cream of chicken soup in a brand-name can with a coupon when the house brand is still ten cents less than that.

Translations

[edit]

Anagrams

[edit]