prime time

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See also: primetime and prime-time

English

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English Wikipedia has an article on:
Wikipedia

Alternative forms

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Pronunciation

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Noun

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prime time (uncountable)

  1. (television, radio) The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm.
  2. The busiest or most important period.
    • 2022 October 17, Priya Krishna, “It’s Not Diwali Without Mithai”, in The New York Times[1]:
      Mass-produced mithai are readily available online, but these five independent shops make their sweets by hand every day, offering their local South Asian communities a taste of the familiar. Diwali is their prime time.
  3. (figurative) Maturity; the state at which a person or product will be accepted by the mainstream.
    • 2000, Ira Brodsky, Network World, page 18:
      It took years longer than proponents had hoped, but wireless data is ready for prime time.
    • 2005, Leanna Stiefel, Measuring School Performance and Efficiency: Implications for Practice and Research, Eye On Education, →ISBN, page 13:
      Can these measures be regarded as useful, promising, or not ready for prime time? We focus only on the utility of these measures for use by policymakers.
    • 2007, John E. Richardson, Annual Editions: Marketing 08/09, →ISBN:
      Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.
    • 2008, J. Richard Kuzmyak, Forecasting Metropolitan Commercial and Freight Travel, Transportation Research Board, →ISBN, page 3:
      And as with commodity-based models, tour-based models have also not yet reached prime time.
  4. (obsolete) Spring.
  5. (obsolete) A new period or time of youthfulness; the beginning of something.

Translations

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Adjective

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prime time (not comparable)

  1. (television, radio) Showing or broadcasting during prime time.

Derived terms

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French

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Etymology

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Borrowed from English prime time.

Pronunciation

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Noun

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prime time m (countable and uncountable, plural prime times)

  1. (usually uncountable) prime time
  2. (Canada, countable) type of cigarillo

Synonyms

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