Delia effect

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English

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Proper noun

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the Delia effect

  1. (informal) The large boost in sales or popularity of cooking ingredients or utensils endorsed by Delia Smith.
    • 2008 December 13, Julia Finch, “Stores see an ice age ahead thanks to the credit freeze”, in The Guardian[1], →ISSN:
      The "Delia effect" has previously prompted soaring demand for products ranging from cranberries to frying pans. But since then hard-pressed shoppers have increasingly been drawn to the freezer cabinet.

See also

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