store brand

English

Noun

store brand (plural store brands)

1. (US) A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.

   Supermarkets are fighting national brands with store brand products.

Synonyms

• own brand (UK)
• house brand
• private label
• private brand

Translations

a brand specific to a retail chain

• French: marque blanche (fr) f
• Galician: marca branca f
• German: Handelsmarke f, Eigenmarke f, Hausmarke f
• Greek: ιδιωτική ετικέτα (el) n (idiotikí etikéta)
• Italian: marca commerciale f, marchio commerciale m, marca del distributore f, marchio del distributore m
• Portuguese: marca branca f
• Spanish: marca blanca f

See also

• white label

Further reading

• “store brand”, in Merriam-Webster Online Dictionary, Springfield, Mass.: Merriam-Webster, 1996–present.
• “store brand”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.
• “store brand”, in Collins English Dictionary.
• “store brand”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.

Anagrams

• sternboard